Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 10, 2023
Mattel and Off-White announced a partnership to create a capsule collection of four original Monster High dolls adorned in Off-White runway ensembles.
“The genesis of this collaboration was a meeting in late 2020, where the fusion of Virgil Abloh’s creative vision and Monster High’s distinctive character sparked a groundbreaking partnership,” says Kim Culmone, senior vice president and head, doll design, Mattel. “The Off-White c/o Monster High collaboration signifies the celebration of creativity, non-conformity and the boundless possibilities that arise when fashion, art, and toy culture converge.”
Accordig to Mattel, Abloh’s deep connection to this collaboration was evident, as it was one of the last projects he actively pursued. Abloh’s inspiration originated from his long-standing desire to explore the world of toys, driven by his close relationship with his children. His projects with Mattel marked his first foray into toys.
The limited-edition Off-White c/o Monster High collaboration includes four dolls with their own unique personalities and a musical punk twist: Electra Melody, Harmonie Ghoul, Raven Rhapsody and Symphanee Midnight.
Through a collaborative effort between Off-White, Mattel Creations and the Monster High design teams, the final box design offers a lid easily removed for collectors to handle the doll and reinsert her back inside with packaging remaining intact.
The four ghouls will be first introduced to shop in-store from Off-White flagship locations in Miami, New York City, Las Vegas, Paris and Milan, beginning Oct. 11.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
PoweraA To Launch Licensed ‘Fortnite’ Gaming AccessoriesFeb 20, 2024
Angie’s Boomchickapop Intros Cinnabon Drizzled Kettle CornFeb 20, 2024
Govee Announces Dune-Inspired TV Backlight PackagingFeb 20, 2024
Sony Pictures Television Licenses ‘Twisted Metal’ to Hulu JapanFeb 20, 2024