Players choose from six Barbie-inspired zinc tokens in her signature pink color, including: Dog, Show, Sportscar, Speedboat, Roller Skate and Barbie herself.

License Global

August 2, 2023

1 Min Read
Monopoly: Barbie Edition
“Monopoly: Barbie Edition"Hasbro

Hasbro has announced and launched the pre-order for “Monopoly: Barbie Edition,” hot on the heels of the “Barbie” movie release, which took in $337 million worldwide on its opening weekend.

Monopoly players can imagine slipping into pink Barbie shoes as they follow their dreams, fully immersed in Barbie’s world with up to six Barbie-inspired tokens in her signature pink color, then travelling the board and purchasing famous locations in the Barbie dream world – eventually building their own DreamHouses.

The “Monopoly: Barbie Edition” game is available to pre-order on Amazon and will be available to purchase at most major retailers from Oct. 1.

Ahead of the movie’s release, License Global highlighted some of the creative extensions across Mattel’s 100 partnerships.

Matt Proulx, vice president, LBE, Hasbro, and David Hutchinson, chief executive officer, The Path Entertainment Group, will take the stage for the day 1 Keynote at Brand Licensing Europe, which is entitled “Passing GO: Bringing the world’s #1 board game to life.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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