‘Molang,’ PlaybyPlay Partner for Plush in Europe, Latin America

Millimages has announced its flagship brand, “Molang,” has partnered with PlaybyPlay for plush toys in Europe and Latin America.

PlaybyPlay, a brand by Famosa, part of the Giochi Preziosi international toy group, will manufacture and distribute a range of plush in various sizes scheduled to be on the market in time for holiday shopping.

The first items from the plush collection were exclusively unveiled at Nuremberg Toy Fair, attended by both Millimages and PlaybyPlay.

“Partnering with Millimages for the ‘Molang’ brand represents a significant milestone for FAMOSA and PlaybyPlay,” says José Miguel Toledo, chief executive officer, Famosa. “This collaboration aligns perfectly with our commitment to delivering joyful and high-quality products to children and families across Europe and Latin America.

“‘Molang,’ with its message of kindness and inclusivity, mirrors our values at FAMOSA. We are excited to bring these plush toys to market, contributing to the brand’s global appeal and enriching our diverse portfolio. This partnership reflects our ongoing dedication to innovation and excellence. We look forward to unveiling the first items of this collection and to a successful launch for Christmas 2024.”

“We are excited about the launch of the new range of Molang products from Play by Play and Famosa group,” says Julien Barbier, consumer product connection and agent, ‘Molang’ Iberia. “We are happy to have a partner of this level, which is undoubtedly a guarantee of success and will allow us to continue consolidating the brand in European and Mexican markets together with the rest of the licensees.”

“We are thrilled to announce our partnership with Famosa Group and develop existing collaborations with Molang across Europe and Mexico,” says Alexandra Algard-Mikanowski, licensing and merchandising director, Millimages. “Together, our shared goal is to expand the distribution of this pivotal product category for ‘Molang.’”