MGA Secures Raft of Num Noms Licensees

MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.

April 6, 2018

MGA Secures Raft of Num Noms Licensees

DC Thomson, Smith and Brooks, Trends International and more will expand the toy brand worldwide.


New worldwide partners include:

Apparel and Accessories

  • PhatMojo (U.S., Puerto Rico)

    • Intimo (U.S.)

      • Jellifish Kids (Canada)

        • Mad Engine (Canada)

          • Danawares (Canada)

            • BrandHouse Footwear (Canada)

              • HEYS (Canada)

                • ALPA U.K. (U.K.)

                  • Smith and Brooks (U.K.)

                    • C&M Licensing (U.K.)

                      • BCI (Australia and New Zealand)

                        • Benson’s Trading Company (Australia)

                          • Caprice Australia (Australia and select territories in Europe)

                            • HER Accessoires (select territories across Europe)


                              • Megatoys (U.S.)


                                • Sakar (U.S., U.K., France)


                                  • DC Thomson (U.K.)

                                    Toys, Crafts, Activity and Party Goods

                                    • Amscan (select territories in Europe)

                                      • Play by Play Toys (Europe and Mexico)

                                        • Topps Europe (Australia, New Zealand and Latin America)

                                          • Anagram/Amscan (Australia, New Zealand)

                                            • RMS International (U.K.)

                                              • Winning Moves (U.K., Italy)

                                                Home Décor and Furnishings

                                                • Idea Nuova (U.S.)

                                                  • ERE (U.S.)

                                                    • Aymax SPRL (Benelux)

                                                      • M. Toys Monoprosopi (Greece, Cyprus, Bulgaria, Romania)

                                                        • STOR (select territories in Europe, Middle East, Africa)

                                                          Back-to-School and Stationery

                                                          • Trends International (U.S., Canada)

                                                            • Innovative Design (U.S. Canada)

                                                              • SmileMakers (U.S., Puerto Rico, Canada)

                                                                • IG Design (U.K.)

                                                                  • Bio Pappel Scribe (Mexico)

                                                                    Sporting Goods

                                                                    • BH Brands (U.S., Canada, Puerto Rico)

                                                                      • PTX Performance Products USA (U.S., Canada and Mexico)


                                                                        • Leese Enterprise International (Canada)

                                                                          • Park Avenue Foods (Australia, New Zealand)

                                                                            “From the first Num Noms licensed products–apparel, sleepwear and select accessories–to hit retail in the U.S. in fourth quarter 2016, through today, the brand continues to exceed our expectations, appealing to a wide consumer base of young girls, collectors and others with a keen appreciation of whimsy,” says Juli Boylan, global head, licensing, MGA Entertainment. “We are very excited to be launching key categories this spring, and the full program worldwide in the fall.

                                                                            “Num Noms also continues to grow in the U.K. and European markets and so our focus as we head into Licensing Expo is to meet with potential partners in the ancillary categories, and further expand the

                                                                            brand in key international territories throughout the Asia Pacific and Latin American markets,” continues Boylan.

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