MGA Secures Raft of Num Noms Licensees

DC Thomson, Smith and Brooks, Trends International and more will expand the toy brand worldwide.

MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.

New worldwide partners include:

Apparel and Accessories

Seasonal

Electronics

Publishing

Toys, Crafts, Activity and Party Goods

Home Décor and Furnishings

Back-to-School and Stationery

Sporting Goods

Confections

“From the first Num Noms licensed products–apparel, sleepwear and select accessories–to hit retail in the U.S. in fourth quarter 2016, through today, the brand continues to exceed our expectations, appealing to a wide consumer base of young girls, collectors and others with a keen appreciation of whimsy,” says Juli Boylan, global head, licensing, MGA Entertainment. “We are very excited to be launching key categories this spring, and the full program worldwide in the fall.

“Num Noms also continues to grow in the U.K. and European markets and so our focus as we head into Licensing Expo is to meet with potential partners in the ancillary categories, and further expand the brand in key international territories throughout the Asia Pacific and Latin American markets,” continues Boylan.