MGA Entertainment Unveils Mermaze Mermaidz Color Change Fashion Doll Line

MGA Entertainment has announced its new line of fashion dolls, Mermaze Mermaidz Color Change, has debuted at retailers nationwide.  

"We are thrilled to introduce kids and collectors to the world of Mermaze Mermaidz Color Change, a fantastical world powered by water technology and led by independent, ambitious change makers,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “Our entertainment content will bring these characters to life, inspiring children everywhere to use their imagination. MGA Entertainment is a leader in fashion dolls, and we will continue to deliver with our unique version of mermaids, guaranteed to resonate with the dreamers in all of us." 

Mermaze Mermaidz Color Change dolls feature bold detailing and design, and each is articulated at the neck, shoulders, elbows, wrists, torso, waist and fin. They also feature inset eyes and rooted eyelashes, as well varied colorful mermaid hair. The dolls’ unique sculpted fins perform a dramatic color change when submerged in water and double as a stand when the fin is bent to 90 degrees – perfect for both water play and display. Each doll includes a removable top, jacket, purse and jewelry tailored to her individual style. 

The collection includes: 

Released on International Mermaid Day, March 29,  and available now to watch on YouTube, the magical live-action Mermaze Mermaidz Color Change music video features an original Mermaze Mermaidz anthem. Premiering in May a new “Mermaze Mermaidz Color Change” animated series with episodes released bi-weekly on YouTube will center on the five characters.  

The Color Change fashion dolls are available now at mass retailers with an age 4 and up rating.