MGA Debuts Army-Themed Collectible Brand

Awesome Little Green Men will be available at retailers throughout the U.S. this August.

NORTH AMERICA–MGA Entertainment has unveiled its new collectible toy line, Awesome Little Green Men, featuring miniature characters that combine humor and battle play.

Launching with more than 100 characters, Awesome Little Green Men is a new take on the classic, little green army men and feature “larger than life” expressions that let consumers know how serious they are about their mission. Each collectible character is a member of a special unit, and all have humorous names such as Private Porkchop, Captain Obvious and Sergeant Swag.

Additionally, the collectible toys are also a game where consumers must build the best squad to win.

The new toy line will be available at retail stores throughout the U.S., beginning Aug. 1, and includes a collectible starter pack with four soldiers as well as a blind box that includes one solider, a dog tag with chain and a new recruit poster. A battle pack with game piece stickers will also be available.

“Awesome Little Green Men is a fresh new take on little green army men, but raises the bar by infusing battle and game play with amazing new characters to collect,” says Isaac Larian, chief executive officer, MGA Entertainment. “With our proven track record of creating successful collectible toys, we are excited to deliver an amazing new brand for kids to enjoy.”