McFarlane Toys, Hasbro Sign Multi-Brand Licensing Agreement

McFarlane Toys has announced a multi-brand licensing agreement with toy and game company, Hasbro, adding Transformers, Power Rangers, G.I. Joe and Dungeons & Dragons to the Page Punchers lineup. Kicking off with Transformers and G.I. Joe products, each Page Puncher will include a full comic book and two articulated figures.

“Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores,” says Todd McFarlane, founder, chief executive office, McFarlane Toys. “Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item we offer incredible value with this brand.”

“From Transformers and G.I. Joeto Power Rangers, Dungeons & Dragons and others, a number of Hasbro brands are known for their rich history and continued storytelling through comics,” says Casey Collins, president, licensed consumer products, Hasbro. “Page Punchers is a natural extension of these brands, providing the action and adventure our multi-generational fans have come to expect. We can’t wait for fans and collectors, alike, to get their hands on the first product drop coming out in early 2024.”

Products are expected to launch in early 2024 and will be available at mass market and specialty retailers.