The news comes as Maxx Group announced it has secured a marketing promotions campaign by aligning two of its business units, Maxx Marketing (marketing promotions) and Licensing Matters Global (licensing).
The MTR Edition Monopoly board game incorporates a blind box ticket set and elements from the board game and MTR’s Hong Kong’s rail network.
Taking players on a rail journey, the MTR special edition turns the board spaces into consumer-recognizable stations, depots, shopping malls and mobile networks; traditional “community” and “chance” cards become “community care” and “customer service centre” cards that highlight the community-focused spirit of MTR. Models of MTR trains, title deed cards, “house” and “hotel” tokens have been tailor-made for the MTR version of the game.
Beyond the board game,
This campaign marks the first collaboration between MTR and Hasbro, bringing together the board game with a rail network corporation that is operational in Hong Kong, mainland China, the U.K., Australia and Sweden.
“We are proud of this collaboration with Hasbro and the seamless collaboration of trademark rights, design and development of an entirely unique and limited-edition MTR Edition Monopoly board game,” says Andrew Kwan, executive vice president, Maxx Group Global. “It brings to MTR passengers and Monopoly fans a unique and entertaining game that is relevant to their daily lives and where they live within the network.”
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