Maurizio Distefano Licensing to Manage Two Giochi Preziosi Properties

Maurizio Distefano Licensing has announced it has been chosen by Giochi Preziosi to manage licensing for two of its properties: the children’s brand, Cicciobello, and the karaoke brand, Canta Tu.

“Cicciobello is an established brand with a positive message and irresistible appeal to children and families,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “It’s ideal for growing in a variety of product categories where the brand’s values make it truly stand out. And it is, of course, a unique brand – and not just in Italy. Canta Tu is a part of Italian culture and a unique brand that offers many diverse possibilities for licensing collaborations. We are looking forward enormously to exploring the opportunities this extraordinary brand offers with potential licensees.”