Maurizio Distefano Licensing to Manage Two Giochi Preziosi Properties

Cicciobello and Canta Tu are now part of Maurizio Distefano’s licensing portfolio.

License Global

September 22, 2023

1 Min Read
Cicciobello, Canta Tu, Maurizio Distefano Licensing
Cicciobello, Canta TuMaurizio Distefano Licensing

Maurizio Distefano Licensing has announced it has been chosen by Giochi Preziosi to manage licensing for two of its properties: the children’s brand, Cicciobello, and the karaoke brand, Canta Tu.

“Cicciobello is an established brand with a positive message and irresistible appeal to children and families,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “It’s ideal for growing in a variety of product categories where the brand’s values make it truly stand out. And it is, of course, a unique brand – and not just in Italy. Canta Tu is a part of Italian culture and a unique brand that offers many diverse possibilities for licensing collaborations. We are looking forward enormously to exploring the opportunities this extraordinary brand offers with potential licensees.”

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