Mattel Unites Masters of the Universe and Paramount’s Teenage Mutant Ninja Turtles

Toy line celebrates the 40th anniversary of Teenage Mutant Ninja Turtles in 2024.

License Global

October 17, 2023

1 Min Read
Turtles of Grayskull poster.
Turtles of Grayskull poster. Mattel

Mattel has announced a collaboration between Masters of the Universe and Paramount’s Teenage Mutant Ninja Turtles to unveil The Masters of the Universe Origins Turtles of Grayskull toy line. 

The partnership between Masters of the Universe and Teenage Mutant Ninja Turtles allows fans to create new storytelling moments with the Turtles of Grayskull line, which outfits characters, including Leonardo, Raphael, Donatello and Michelangelo with Eternian-style battle gear, and He-Man from Masters of the Universe will battle his Mutagen Mutation while Skeletor will don Turtle-inspired Armor.  

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans,” says PJ Lewis, vice president and global head, action figures, Mattel. “This is an unprecedented moment to collide fan-favorite properties – never been done before in the rich history of both brands. This collaboration represents two great brands that will ignite the imaginations of fans, young and old alike.” 

“It’s thrilling to see this special collection between Teenage Mutant Ninja Turtles and Masters of the Universe come to fruition,” says Dion Vlachos, executive vice president, licensing and retail, consumer products and experiences, Paramount. “Two incredibly popular franchises with multigenerational appeal coming together for a one-of-a-kind crossover toy line is something we know fans will embrace.” 

The Masters of the Universe Origins Turtles of Grayskull toy line will be available starting January 2024. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like