Mattel Reveals ‘Beetlejuice’ Monster High Dolls

The new collector dolls were created in honor of the 1988 film.

License Global, Content Editor

August 9, 2021

1 Min Read
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In a collection inspired by the film “Beetlejuice,” Mattel Creations, Mattel’s e-commerce and content platform, has revealed new Monster High Skullector Dolls, launching in August on Friday the 13th.

The limited-edition dolls, in partnership with Warner Bros. Consumer Products, reimagine characters Lydia and Beetlejuice, following the previous Skullector drop of Pennywise from “It: Chapter Two” and the Grady Twins from “The Shining,” which sold out in under 10 minutes.

Film-inspired accessories include the Beetlejuice doll’s carousel hat, Lydia’s camera and a miniature replica of the “Handbook for the Recently Deceased.”

Each doll in the duo features 11 points of articulation and comes with specially designed packaging that sets the scene in the film’s cemetery. The duo includes the Beetlejuice Monster High collector doll wearing fashion, hat, shoes and accessories, Lydia Deetz Monster High collector doll wearing fashion, hat, shoes and accessories, one handbook accessory, one camera accessory and two doll stands.

The newest duo, combining the world of Monster High with the film from the ’80s, will launch on Mattel Creations at 12 p.m. EST on Friday, Aug.13.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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