Mattel and Raycom-Legacy Content Company have announced the all-new Hot Wheels Ultimate Drive-Thru, debuting at Toyota Arena in Ontario, Calif. on Dec. 3.
The experience, which will run through Jan. 2, will showcase more than a mile of life-size Hot Wheels vehicles and Monster Trucks. It will offer experiences including photo ops for more than 50 vehicles.
“The Hot Wheels Ultimate Drive-Thru was a natural fit for us,” says Ken Hudgens, president and chief executive officer, Raycom-Legacy Content Company. “We are always trying to think of how to best engage Hot Wheels fans – and because we can’t tour the Hot Wheels Monster Trucks Live show right now, we wanted to create something new. This Drive-Thru will be a safe way to do something new, unexpected, creative and fun. This attraction will capture the Challenger spirit of Hot Wheels – both in theme with Hot Wheels Monster Trucks and legendary Hot Wheels cars, and the way the whole experience is presented.”
The kid-focused drive-thru experience offers fans an opportunity to travel through the largest life-size collection of Hot Wheels vehicles ever including Hot Wheels Deora II, Twin Mill, Rip Rod, Loop Coupe and Bone Shaker.
Also starring in the lineup will be the original Monster Truck, Bigfoot, and its fleet featuring Bigfoot #5 which is the world’s tallest and heaviest monster truck. Other fan favorites include Tiger Shark, Demo Derby and V8 Bomber.
As guests travel through in the comfort of their own vehicle, they will drive into the world of Hot Wheels with vehicles displayed in epic ways while listening to an exciting and educational audio companion, plus a special in-car photo experience.
“We are always looking for new ways for fans of all ages to engage with our portfolio of iconic brands,” says Julie Freeland, senior director, Mattel Global Location Based Entertainment. “With our new Hot Wheels Ultimate Drive-Thru, we were committed to finding a completely new way for fans to experience our vehicles from the Hot Wheels Monster Trucks Live arena show, from the safety of their cars. This will be an amazing attraction for families this holiday season, especially the kids!”