Sponsored By

Mattel Links Hot Wheels, MEGA for Building Sets

Hot Wheels fans will be able to create their own custom rides.

License Global

June 28, 2021

1 Min Read

Fans can now build their own Hot Wheels vehicles with new MEGA Construx Hot Wheels Building Sets.

Inspired by some of Hot Wheels’ popular vehicles, including the Twin Mill, Tiger Shark monster truck and more, the new MEGA Construx Hot Wheels Building Sets transform vehicles into a new, buildable form factor for fans of all ages. The line will also feature new MEGA Construx Hot Wheels Collector products, starting off with the Bone Shaker and more to come in the fall.

Available at Target, the MEGA Construx Hot Wheels Building Sets feature classic diecasts, monster trucks and collector items that provide a building experience with multiple customization possibilities. The line features: 

  • Original designs from vehicles in the Hot Wheels world, such as Rodger Dodger, Twin Mill and Bone Shaker;

  • Build-to-play features where kids can build, crash and rebuild car models, including packaging that doubles as an obstacle course;

  • Vehicle play for racing and off-roading adventures using wheels and tires; and

  • Customization by mixing and matching parts from other Mega Hot Wheels building sets to create custom rides.

Multiple products will be released. The initial MEGA Construx Hot Wheels Collector item will be available this fall.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like