Mattel Launches Digital ‘Playroom’ to Help Parents and Caregivers

Access to activities will now be available to kids everywhere.
License Global

April 1, 2020

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Mattel has announced the launch of the 

Mattel Playroom

, a free online resource which features activities and content from the company’s portfolio of brands including American Girl, Barbie, Fisher-Price, Hot Wheels, Thomas & Friends and more, along with play-from-home information and tips for parents and caregivers to encourage kids to #KeepPlaying.

In the coming weeks, the Mattel Playroom will be updated with additional content and experiences including designer tutorials, new ways to play with Mattel products and more.  

“Our mission to inspire, entertain and develop children through play is more important than ever,” says Richard Dickson, president and chief operating officer, Mattel. “We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families. We recognize the unique challenges that parents and caregivers are facing right now both working and playing from home and have designed the Mattel

Playroom to be a valuable resource for them.”

The Mattel Playroom will be updated weekly. At launch, the resource gives parents and caregivers access to content from Mattel brands including printable coloring pages and activities, free and ready-to-play games, crafting and DIY projects, animated, stop-motion and live-action videos and downloadable apps. The new online hub will also feature learning-at-home tips in partnership with The Toy Association and insights from Mattel’s play experts.  

Parents and caregivers also have the opportunity to join the social conversation by using #KeepPlaying.

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