Mattel Invites VeeFriends Character into ‘Masters of the Universe’

Brand reveals special-edition “Masters of the Universe” Origins Skeletor and VeeFriends Skilled Skeleton 2-pack, mini comic.

License Global

September 29, 2023

2 Min Read
“Masters of the Universe” collectibles, Mattel, VeeFriends
“Masters of the Universe” collectiblesMattel, VeeFriends

Mattel has announced a collaboration between VeeFriends, the contemporary entertainment company created by serial entrepreneur, Gary Vaynerchuk, and “Masters of the Universe.” This collaboration merges the characters of “Masters of the Universe” with VeeFriends to introduce “Skilled Skeleton,” alongside Skeletor from “Masters of the Universe” in a special-edition 2-pack, featuring the first VeeFriends Skilled Skeleton collectible figure. 

“Gary’s innate passion and connection to the brand is one of the many reasons we were excited to collaborate with his forward-thinking company,” says PJ Lewis, vice president and head, action figures, Mattel. “This collaboration allows us to connect to our ‘Masters of the Universe’ fans in a new and exciting way while continuing to expand the audience for our best-in-class action figures with Gary’s VeeFriends fanbase.”

Skilled Skeleton has glow-in-the-dark elements, swappable accessories and gear, including a shareable VeeFriends flex chain. “Masters of the Universe” Origins Skeletor includes three swappable faceplates for his multiple moods, five swappable hands, Sword of Power, Havoc Staff and hood and armor. Both Skilled Skeleton and Skeletor’s heads are interchangeable and have swappable “heart” and “rock” hands.  Fans who own VeeFriends digital collectibles can also display an exclusive Snake Mountain background behind their existing VeeFriends character. The pair of figures are packaged in a custom box with sliding slipcovers for display and a mini-comic.

“Partnering with such an iconic figure like Skeletor feels extremely surreal; this character is a touchstone for all of us from the Gen X era,” says Vaynerchuk. “I’m excited to collaborate once again with Mattel following our incredibly successful VeeFriends UNO collaboration. I'm excited to give a hat tip to the collectors of ‘Masters of the Universe’ – one of my favorite communities in the world. I hope everyone enjoys these special-edition toys as much as the team and I have had in creating them. The Mattel team did an incredible job bringing this amazing toy to life.”This “Masters of the Universe” VeeFriends Multipack will be available for pre-sale starting Oct. 6 exclusively at Mattel Creations.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like