Sponsored By

Mattel, Gamefam Team for Roblox Hot Wheels Game

The new free-to-play game is available now.

License Global

November 19, 2020

1 Min Read
hotwheelsgame (1).png

Mattel and Gamefam, a fully dedicated Roblox game studio, have partnered to bring Hot Wheels to the Roblox platform with “Hot Wheels Open World.”

“We’re incredibly excited to bring Hot Wheels to life for millions of fans around the world on Roblox,” says Andrew Chan, head, digital gaming, Mattel. “The Roblox platform unlocks digital experimentation and play, which are core to the Hot Wheels brand. ‘Hot Wheels Open World’ provides a creative sandbox for Hot Wheels gamers of all ages to play and compete online together.”

The new free-to-play driving game“Hot Wheels Open World,” is now available on Roblox and accessible via Xbox One, PC, Mac and is coming soon to iOS and Android devices. 

Read more about:

Hot WheelsMattelRoblox

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like