Mattel, Gamefam Team for Roblox Hot Wheels Game

Mattel and Gamefam, a fully dedicated Roblox game studio, have partnered to bring Hot Wheels to the Roblox platform with “Hot Wheels Open World.”

“We’re incredibly excited to bring Hot Wheels to life for millions of fans around the world on Roblox,” says Andrew Chan, head, digital gaming, Mattel. “The Roblox platform unlocks digital experimentation and play, which are core to the Hot Wheels brand. ‘Hot Wheels Open World’ provides a creative sandbox for Hot Wheels gamers of all ages to play and compete online together.”

The new free-to-play driving game, “Hot Wheels Open World,” is now available on Roblox and accessible via Xbox One, PC, Mac and is coming soon to iOS and Android devices.