Mattel Debuts More ‘Trolls’ Toys

New products for the upcoming film will release Oct. 1.

License Global, Content Editor

August 16, 2023

2 Min Read
The Small Doll Assortment for "Trolls."
The Small Doll Assortment for "Trolls."Mattel

Mattel is debuting new “Trolls” dolls across the portfolio from small dolls to American Girl accessories, inspired by the upcoming movie, “Trolls Band Together.” 

“Trolls Band Together" Licensed Consumer Products

The new products include: 

Mount Rageous Playset  

  • Playset featuring Queen Poppy small doll, four Hair Pops friends and 25+ accessories. The set offers two stories with a removable slide and multiple areas of play, like a snack bar, dressing room and stage.   

Hair Pops Small Doll Assortment  

  • Fans can collect Poppy, Viva and Branch dolls featuring vibrant plush hair that pops out with a pinch. Each Hair Pops opens to reveal a surprise accessory and can be used as storage for additional pieces.  

Small Doll Assortment 

  • Queen Poppy, Viva, Branch, and Guy Diamond have their plush hair. Guy Diamond also comes with Tiny Diamond.    

Pom Poms Assortment  

  • The Pom Poms keychain features a surprise small doll hidden inside highlighting six characters: Queen Poppy, Viva, Branch, John Dory, Clay and Spruce Bruce.   

Trendsettin’ Fashion Doll  

  • The Trendsettin’ fashion dolls help kids create stories. Each doll has soft, brightly colored hair that kids can style.  

Hair-Tastic Queen Poppy 

  • Users can create endless hairstyles and looks with the doll’s total of 15+ accessories including removable hair accessories and extensions in different colors and shapes. Add sparkle with the washable shimmer gel comb. The Queen Poppy doll features a colorful removable dress, shoes and accessories.  

Hairsational Reveals Fashion Doll Assortment 

  • Fans can create storylines with the Hairsational Reveals fashion dolls inspired by the movie. Each doll has 2 kinds of hair – removable, furry, plush hair and soft, attached hair. Kids remove the hair top and reveal a surprise-filled gem-shaped piece, then style the plush hair into a coat for the doll. With a total of 15 hair and fashion accessories, kids can create all kinds of hairstyles for hair-raising storytelling.   

Rainbow Hairtunes Assortment  

  • Each doll features extra-long hair that lights up and plays music and sounds from the movie. Kids can use the included brush or their finger on the dolls’ hair to spark magical play with music and phrases. The dolls also have a removable fashion accessory to add to the storytelling fun. 

Read more about:

MattelTrollsGlobal

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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