Mattel, Budge Studios Unleash ‘Hot Wheels Unlimited’

The newest game is revved up and ready to play.

License Global

October 10, 2020

2 Min Read

Mattel and Budge Studios have announced the release of “Hot Wheels Unlimited,” a brand-new racing and track building game featuring puzzles and Hot Wheels cars, for iOS and Android devices.

Mattel is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via

In “Hot Wheels Unlimited,” players will head to Hot Wheels City to test out their puzzle skills with challenges to collect cars, and road trip to the Build-A-Race Festival where they can create their own mega-tracks and race against friends. 

In celebration of the game’s launch, Mattel and Budge Studios have released a launch trailer showcasing the high-speed racing, stunts and creative track building players will experience in “Hot Wheels Unlimited.” 

“We’re thrilled to expand our partnership with Budge Studios to bring ‘Hot Wheels Unlimited’ to players globally,” says Andrew Chan, head, digital gaming, Mattel. “In addition to the thrill of high-octane racing, players can fully customize their own tracks with epic ramps, powerful boosters and gravity-defying loops. ‘Hot Wheels Unlimited’ unlocks the creativity within for Hot Wheels fans of all ages and provides a unique combination of puzzle challenges and car collecting.”

“Hot Wheels Unlimited” is now available and free-to-play on the App Store, Google Play and Amazon App Store. Fans can also subscribe with the Ultimate Pass to compete against other players in head-to-head races, unlock additional challenges and gain access to track pieces.

The game adds to Hot Wheels recent digital push. Mattel also announced a AR Hot Wheels experience called “Hot Wheels id” late last year.


Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

Read more about:

Hot WheelsMattel

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like