Mattel is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend viawww.festivaloflicensing.com
In “Hot Wheels Unlimited,” players will head to Hot Wheels City to test out their puzzle skills with challenges to collect cars, and road trip to the Build-A-Race Festival where they can create their own mega-tracks and race against friends.
In celebration of the game’s launch, Mattel and Budge Studios have released a launch trailer showcasing the high-speed racing, stunts and creative track building players will experience in “Hot Wheels Unlimited.”
“We’re thrilled to expand our partnership with Budge Studios to bring ‘Hot Wheels Unlimited’ to players globally,” says Andrew Chan, head, digital
“Hot Wheels Unlimited” is now available and free-to-play on the App Store, Google Play and Amazon App Store. Fans can also subscribe with the Ultimate Pass to compete against other players in head-to-head races, unlock additional challenges and gain access to track pieces.
The game adds to Hot Wheels recent digital push. Mattel also announced a AR Hot Wheels experience called“Hot Wheels id”
late last year.
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