Mattel, Apple Race into Hot Wheels id AR Experience

New experience allows kids to learn about coding and augmented reality.
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License Global

December 16, 2019


Mattel and Apple have collaborated on a new interactive experience that teaches children how to code.

Hot Wheels id, which comes with a physical car and the ability to use the app, is helping teach programming basics to kids via Swift – Apple’s programming language used by the pros to create today’s apps – with a new Swift Playgrounds experience.

With the new Hot Wheels id​ Swift Playground (available exclusively in Apple’s Swift Playgrounds App on iPad), kids can engage with physical ​Hot Wheels id​ cars and Race Portal, and join a virtual world to learn coding concepts and the potential of augmented reality.

“Swift Playgrounds” is an app for iPad that requires no coding knowledge. Users can solve puzzles to master coding basics, take on a series of challenges and step up to more advanced playgrounds designed by Apple and other leading developers – and now, ​Hot Wheels id​.

The AR app and toys are available now.

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