Mattel Announce First Braille UNO Deck

New deck will make the card game accessible for the more than seven million blind and low-vision Americans in U.S.
License Global

January 7, 2020

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Mattel has announced UNO Braille making the card game accessible for more than seven million blind and low-vision Americans in U.S.

Designed in partnership with the National Federation of the Blind, the deck features braille on the corner of each card to indicate the its color and number or action. The cards also feature braille on the packaging that directs players to an online resource with game instructions in braille readable files for download. Instructions are available through smart home devices such as Amazon Alexa and Google Home as well.

“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” says Ray Adler, global head of games, Mattel. “We are proud to have UNO Braille on-shelves and to be making UNO more accessible and inclusive to even more families.”

UNO Braille is available through Target stores nationwide and on Target.com for $9.99. Visit UNOBraille.com

 for more information.

“UNO Braille is doing more than making this beloved game more accessible,” adds Mark Riccobono, president, the National Federation of the Blind.  It’s also helping promote the importance and normalcy of braille by putting it in places people might not expect, and integrating it into the play of blind children. The fact that a blind person is now able to play a classic game of UNO straight out of the box with both blind and sighted friends or family members is a truly meaningful moment for our community.

UNO Braille marks another push from Mattel to make the classic card game more inclusive. In 2017, UNO ColorADD was introduced as the first accessible card game for those with color blindness.

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