License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

MasterPieces Heads to ‘Sesame Street’

sesameworkshoplogo.png
The game company has a new line of “Sesame Street” products on the way.

MasterPieces has announced a new licensing deal with Sesame Workshop for a line of products featuring the “Sesame Street” brand and characters. 

The new MasterPieces’ “Sesame Street” products, which will begin to appear on store shelves this summer, engage children in original craft activities, memory games and classic card games that entertain as they educate young minds.

“We are thrilled to be working with Sesame Workshop,” says David Rolls, president, MasterPieces. “Together, we’ve been able to create some of our most captivating and fun, educational products that all feature many of the tremendously popular characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird and more.”

The new “Sesame Street” products include:

Craft Kits:

  • “Sesame Street” Garbage Truck, a DIY wood paint kit featuring Oscar the Grouch;
  • “Sesame Street” Best Friends Character Bank is a personal coin saver wood bank box paint kit featuring Elmo on one side and Cookie Monster on the other side; and
  • “Sesame Street” School Bus, a large cardboard traditional school bus featuring bus riders: Elmo, Big Bird, Cookie Monster, Snuffleupagus and other characters to decorate with the stickers and 8 included markers.

Games:

  • Grouchy Old Oscar card game;
  • Elm & Friends Matching Game;
  • Elm & Friends Supersized Playing Cards;
  • “Sesame Street” 3-in-1 Educational Card Games, which includes color match, number match and alphabet match games; and
  • “Sesame Street” Alphabet Bing.

“Sesame Workshop’s mission is to help kids grow smarter, stronger and kinder, and that means nourishing the mind and body,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “We’re pleased to be working with MasterPieces to bring fun and engaging activities to children and families.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish