Love, Bonito Teams with Mattel for Barbie Capsule

In a partnership with Mattel, Southeast Asia apparel brand Love, Bonito has launched a Barbie-sized assortment of its The Staples collection.
License Global

July 28, 2021

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With the aim of empowering young girls and women to pursue their limitless potential, the Love, Bonito x Barbie collaboration is a multi-faceted partnership featuring apparel, cause-driven goals and toy accessories.

The launch of the partnership is the range of Barbie models with Love, Bonito clothing lines to reflect the life of the modern woman. Available in four body types – petit, curvy, original and small bust – the range features Career-Driven Barbie, Zen Barbie, Chill-out Barbie and Socially Savvy Barbie. 

The campaign also features an everyday use T-shirt with a Love, Bonito x Barbie logo, allowing customers to show their support for the partnership’s dedication to Room to Read, a charity aiding the growth of gender equality by education girls in South East Asia.

The Love, Bonito x Barbie collaboration is available exclusively across Singapore, Malaysia, Hong Kong, Macau and Indonesia.

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