“As a mission-driven business, we are committed to inspiring and developing children through creative play and learning,” says Niels B. Christiansen, chief executive officer, the LEGO Group. “We are excited to announce these major launches for China at the CIIE, and our commitment to this strategic growth market and goals to provide the creative LEGO play experience to the hands of more Chinese children remain unchanged.”
The STEAM courses will be tested in grade school in Shanghai this month. The play company also announced its first-ever lunar new year-themed sets would be available in the China and Asia Pacific markets on Jan. 1.
The new sets include a Chinese New
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