Ira Friedman, vice president, global licensing, Topps, is a fan of fandom, which helps the trading card company put passion behind its profits.

License Global

July 8, 2021

1 Min Read
R.L. Stine Garbage Pail Kids Covers.png

The Topps Company is a creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles and confectionery products founded in 1938. A benchmark of a brand’s popularity is the appearance on a trading card – and chances are they’ve collaborated with Topps. The list of sports and entertainment companies working with Topps is extensive: Major League Baseball, Disney, Major League Soccer, UEFA Champions League, Marvel, Bundesliga, “Star Wars,” WWE, and Formula 1. In addition, Topps is a licensor representing properties like Garbage Pail Kids, Wacky Packages and Mars Attacks.

The company also produces sticker album collections and collectibles, including apps such as “Topps Bunt,” “Topps Huddle,” “Topps Kick” and “Topps Star Wars Card Trader.” In October 2007, Topps was acquired by Michael D. Eisner’s Tornante Company and Madison Dearborn Partners. The company also owns confectionery brands including RingPop, Push Pop, Baby Bottle Pop, Juicy Drop Pop and Bazooka bubble gum.

Ira Friedman, vice president, global licensing, Topps, started his career in publishing, working in circulation, which gave way to publishing fan-based magazines such as Starlog and Fangoria. He then went on to work at Lucasfi lm to helm the “Star Wars” fan club. Friedman pitched a publishing idea to Topps in the late 1980s which ultimately led to an executive leadership position for more than 30 years. Of course, it helps that Friedman is a loyal supporter of Topps’ brands for lasting relationships.

Want to learn more? Check out the June issue of License Global, out now!


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like