Lady Gaga Partners with Mattel

The Born This Way Foundation, created by pop star Lady Gaga and her mother Cynthia Germanotta, and Mattel’s Monster High brand have launched the first doll from their three-year partnership.

The doll was designed by Gaga’s sister, Natali, and was inspired by one of her looks created by Zombie Boy in her “Born This Way” music video.

The Zomby Gaga doll will aim to spread the message of empowerment and acceptance among young people, allowing them to celebrate their differences.

The doll will be available for pre-order, Oct. 17, at select retailers.