Kids Preferred Collaborates with Sesame Workshop

American toy manufacturer, Kids Preferred, is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys.

Larry Presser, president, chief revenue officer, Kids Preferred, announced the toy and gift manufacturer will create five Sesame Street-licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys.

“Kids Preferred is honored to partner with Sesame Workshop and add the iconic and beloved brand Sesame Street to our expanding licensed evergreen portfolio,” says Presser. “Sesame Street is an inspiring property that has been part of the entertainment and educational universe for more than 50 years. We cannot wait to launch our line of infant toys and introduce new generations of future brand loyalists into the diverse and trusted world of Sesame.”

Consumers will discover the newest Kids Preferred line in the spring. Amazon and select retailers will be the first to highlight the newest Sesame Street licensed products.