Kartoon Studios, Penguin Young Readers Launch Retail Program

Kartoon Studios has added two new plush toy licensing partners to a growing roster, Spirit and YOTTOY, further building the brand’s U.S. merchandise program, alongside a partnership with Penguin Young Readers and Kohl’s to launch new back-to-back nationwide retail promotions, featuring book and plush products from the “Llama Llama” franchise, as part of the popular Kohl’s Cares program. 

Both promotions will be available at stores nationwide and at Kohls.com through the Kohl’s Cares collection. 

As Kartoon Studios continues to build the “Llama Llama” brand, new licensees, Spirit and YOTTOY, join a growing list of licensed manufacturers who have also thrived alongside “Llama Llama.” Kids Preferred and Books To Bed, plush and pajamas partners, respectively, continue to sell in-store and online. Prime Party’s “Llama Llama” party goods are available exclusively online, and the Toniebox from tonies engages “Llama Llama” fans with audio storytelling. 

“We began our collaboration with Kohl’s and Penguin in 2020 with our introduction of ‘Llama Llama’ into the Kohl’s Cares initiative, and we extended the partnership in 2022 as we continue to steadily grow the brand,” says Lloyd Mintz, senior vice president, global consumer products, Kartoon Studios. “Launching two more promotions in 2024 offers us a tremendous opportunity to continue to honor Anna Dewdney with delivering the heartwarming stories she created, along with new quality products from our recently added licensing partners, Spirit and YOTTOY.”