Just Play Welcomes Sujata Luther as President

Just Play announced the appointment of Sujata Luther as the company's president.   

Luther has spent time consulting for Just Play and will assume a full-time role to support the growth and expansion of Just Play. In her new position, Luther will oversee the company's day-to-day operations. Just Play's founders and current co-presidents, Geoffrey Greenberg and Charlie Emby, will transition to co-chief executive officers, focusing on long-term strategic planning and partnerships. 

"We are excited for Sujata to helm our leadership team. Her many years of toy industry experience and expertise across strategy, insights, marketing and organizational design will be an invaluable asset to Just Play as we enter a new phase of growth," say Emby and Greenberg in a joint statement. "We're proud of the many years of success our passionate and hard-working team has delivered, and we've never been more excited about what the future holds for Just Play." 

"My consulting tenure over the past year further reinforced my belief that Just Play embodies the ideal blend of creativity, energy and passion – factors critical to success in this dynamic industry," says Luther. "I look forward to partnering with the impressive and talented organization, to guide Just Play's growth, with a keen focus on our consumers and their needs." 

Related:Just Play Debuts Entertainment Content Division

Before joining Just Play, Luther held key executive roles across the industry, including executive vice president, consumer insights at Nickelodeon, chief operating officer at MGA and senior vice president, global consumer insights and strategy, Mattel.