Jazwares Named Master Toy Licensee for ‘Royale High’

Toy company, Jazwares, has announced it has secured a master toy agreement with fashion role-playing metaverse experience, “Royale High,” for a new toy line, including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for “Royale High” to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home décor and more. 

As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, “Royale High” offers players a virtual environment where fashion and style take over. Jazwares will seamlessly translate the “Royale High” gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Jazwares Costumes Division will also be designing and developing costumes and fashion-forward roleplay accessories timed to the fall/Halloween season. 

“At Jazwares, we keep our finger on the pulse of what’s trending for kids of all ages, and it’s clear that ‘Royale High’ has already made a massive impact in the gaming realm,” says Judd Karofsky, executive vice president, Jazwares. “We know how to translate gaming properties into off-screen products better than anyone in the industry, masterfully translating IP into toys but also creating meaningful consumer products programs. Tapping into the popularity of ‘Royale High’ is expanding our portfolio into the girls’ space in a big way, and we can’t wait to introduce our new line to the community of fans.” 

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In the “Royale High” fantasy world, players attend a magical castle high school where each student is handed a treasure trove of items to enhance role playing, including the glittery-winged keys to their dorm, their own personal space to decorate however they wish. 

“Within the virtual world of ‘Royale High,’ students are given the tools to live whatever fairytale life they wish to lead; it’s as close as their most enchanted dreams, just a mere mouse click or tap away,” says callmehbob, creative lead, Royale High. “We’re excited to spread the themes of creativity, self-expression and the promotion of play to the real world by partnering up with Jazwares. Through the use of real toys, ‘Royale High’ can fuel children’s fantasy dream life in a form that they’re able to touch and hold. This is a fantastic opportunity, and we’re eager to work alongside a company that’s equally as interested in understanding what makes ‘Royale High’ so magical, so they can artfully translate it into a whole new medium.” 

The collaboration marks a major foray into the girls’ toy aisle for Jazwares.