Jazwares named Global Master Toy for Thunderbird’s ‘Mermicorno: Starfall’

Focus will be on a mass-market figures, dolls, playsets, vehicles, plush, Squishmallows and more for the Thunderbird Brands property.

License Global

October 10, 2023

2 Min Read
‘Mermicorno: Starfall’ key artwork
‘Mermicorno: Starfall’ key artworkThunderbird Entertainment Group

Thunderbird Brands, the consumer products arm of Thunderbird Entertainment Group, has announced the appointment of Jazwares as global master toy licensee for “Mermicorno: Starfall.”

Jazwares has secured the exclusive global rights to produce figures, dolls, playsets, vehicles, plush, Squishmallows, Halloween costumes, pet costumes and accessories, everyday dress-up, role play, musical instruments and novelty items based on the animated series for all distribution channels, including mass-market, e-commerce and direct-to-consumer platforms.

The licensing program for the Thunderbird-owned-IP created and being produced by Atomic Cartoons, in partnership with tokidoki, is being co-managed by Thunderbird Brands and tokidoki. Thunderbird Brands, in consultation with tokidoki, is currently focused on building out the licensee roster targeting publishing, interactive and apparel partners.

The initial “Mermicorno: Starfall” toy line is set to launch with a limited product assortment in spring 2025, followed by a larger rollout in fall 2025.

“We could not have hoped for a better partner than Jazwares for this exciting property,” says Richard Goldsmith, president, global distribution and consumer products, Thunderbird Brands. “Jazwares is an innovator in the toy business and thoroughly understands not only the DNA of ‘Mermicorno: Starfall,’ but also the huge opportunity it presents to launch this brand into the mass market with fun and cool products for the underserved girls five to nine demo.”

Related:Jazwares Named Master Toy Licensee for Sanrio

“Collaborating with Thunderbird and tokidoki on ‘Mermicorno: Starfall’ is a prime example of Jazwares’ unparalleled ability to bring new entertainment properties to life like nobody else can,” says Jeremy Padawer, chief brand officer, Jazwares. “Our lineup will bring epic new ways for kids to play, collect, and connect with their favorite ‘Mermicorno’ characters.”

“It’s my honor and joy to work with a company as unique and impressive as Jazwares,” says Simone Legno, co-founder, chief creative officer, tokidoki. “I have designed collectibles for almost 20 years, but I feel that thanks to Jazwares’ experience in the market, I will be able to bring my toy designs and knowledge to the next level.”

Warner Bros. Discovery has secured exclusive rights to the series in the U.S., now in production at Thunderbird’s Atomic Cartoons, which will debut on Max in early 2025.

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