Squishmallows fans can now interact with the brand through a new animated series.

License Global

June 24, 2021

1 Min Read
SquishShow.png

Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, are expanding the world of Squishmallows with the launch of a new, animated YouTube series titled “Squishville.” The original content, produced by Moonbug Entertainment, will launch its first episode on June 26 with new episodes released every Saturday through October 2021.  This latest announcement follows on the heels of the retail debut of Squishville, a line of Squishmallows-inspired collectible plush and fabric playsets and accessories that arrived in stores earlier this year. 

Through Squishville, fans of the Squishmallows universe will be able to embark on adventures with the toys, with each installment following the shenanigans of characters Fifi, Lola, Cam and Winston. Each episode is two minutes long.

“The launch of ‘Squishville’ speaks volumes to the growth in popularity Squishmallows has had over the last year,” says Laura Zebersky, president, Jazwares. “With original animated content, fans can now engage with the Squishmallows Squad and experience their adorable, colorful personalities like never before.”

Read more about:

JazwaresMoonbug

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like