Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, are expanding the world of Squishmallows with the launch of a new, animated YouTube series titled “Squishville.” The original content, produced by Moonbug Entertainment, will launch its first episode on June 26 with new episodes released every Saturday through October 2021. This latest announcement follows on the heels of the retail debut of Squishville, a line of Squishmallows-inspired collectible plush and fabric playsets and accessories that arrived in stores earlier this year.
Through Squishville, fans of the Squishmallows universe will be able to embark on adventures with the toys, with each installment following the shenanigans of characters Fifi, Lola, Cam and Winston. Each episode is two minutes long.
“The launch of ‘Squishville’ speaks volumes to the growth in popularity Squishmallows has had over the last year,” says Laura Zebersky, president, Jazwares. “With original animated content, fans can now engage with the Squishmallows Squad and experience their adorable, colorful personalities like never before.”