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Jazwares, Marvel Try on Costume Line

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The deal marks Jazwares’ entrance into the costume category.

Jazwares, a global leader in toys and licensing, announced that they have entered a multi-year deal with Marvel to produce an all-new line of costumes and costume accessories. 

Set to hit retailers in North America in 2022, this new line will include an assortment of officially licensed costumes, costume accessories and pet costumes from across the Marvel Universe films, TV series and comic books. This announcement comes as Jazwares expands its offerings into the costume segment, with additional licenses expected in the months to come. 

“Marvel has been a defining force in the entertainment and comic landscape for decades, and we are ready to take play to a whole new level by helping fans transform into their favorite signature superhero looks that are perfect for Halloween, cosplay or everyday fun,” says Judd Zebersky, chief executive officer, Jazwares. “We are thrilled to be expanding our business, and ready to bring Jazwares’ iconic innovation, value and quality to the costume category.”

With Jazwares’ Marvel costume line, fans of all ages can transform into their characters from classic Marvel properties, Marvel’s TV and film roster, Deadpool, Spider-Man, X-Men and more. The line will include costumes for kids and adults in assorted sizes. Pets can also join fans’ superhero teams, as the collection will include pet costumes and accessories.

The Marvel costumes collection joins Jazwares’ portfolio of pop culture brands including Pokémon, “Fortnite,” “Halo,” All Elite Wrestling, Roblox and collectibles brands Domez and Zōteki.

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