Sara Rosales to oversee corporate communications at company.

License Global

June 17, 2021

1 Min Read
JazwaresExec.png

Jazwares has announced Sara Rosales as senior vice president, communications.  

In her new role, Rosales’s focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media and the strategic management of the corporate website.   

Rosales has 20 years industry experience and brings global brands expertise from her roles at Mattel and Jakks Pacific. At Jazwares, she will collaborate with partners across all divisions to shape the company’s narrative. 

Prior to joining Jazwares, Rosales was senior vice president of communications for Careismatic Brands, a medical apparel manufacturer, where she developed strategies to build on the company’s reputation, critical at the time when the healthcare community struggled to get personal protective equipment during the pandemic.  

“Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams and executed on major initiatives,” says Laura Zebersky, president, chief commercial officer, Jazwares. “We are thrilled to have Sara along on the journey as Jazwares continues to grow and expand as a whole.” 

“It’s easy to see that Sara knows the ins and outs, the people, the process and the art of maximizing industry, trade and consumer media exposure,” says Jeremy Padawer, partner, Jazwares. “She will be an essential asset to our team as we further drive meaningful engagement for our phenomenal brands with kids and collectors alike.”  

Read more about:

Jazwares

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like