Jazwares Appoints New SVP

In her new role, Rosales’s focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media and the strategic management of the corporate website.   

Rosales has 20 years industry experience and brings global brands expertise from her roles at Mattel and Jakks Pacific. At Jazwares, she will collaborate with partners across all divisions to shape the company’s narrative. 

Prior to joining Jazwares, Rosales was senior vice president of communications for Careismatic Brands, a medical apparel manufacturer, where she developed strategies to build on the company’s reputation, critical at the time when the healthcare community struggled to get personal protective equipment during the pandemic.  

“Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams and

“It’s easy to see that Sara knows the ins and outs, the people, the process and the art of maximizing industry, trade and consumer media exposure,” says Jeremy Padawer, partner, Jazwares. “She will be an essential asset to our team as we further drive meaningful engagement for our phenomenal brands with kids and collectors alike.”