Jada Toys Expands Pink Slips into Licensed Collabs

Jada Toys will expand the Pink Slips brand to include licensed and limited chase vehicles from leading entertainment properties. 

Pink Slips launched earlier this year with overwhelming success at retail, as the rollout of Waves 6 and 7 is already in progress. The brand is made up of premium-quality, die-cast vehicles that leverage Jada’s expertise in design, graphics and finishes resulting in the product line becoming a leader in the collector vehicle category. 

Beginning in December, in partnership with Warner Bros. Discovery Global Consumer Products, the Batmobile from DC’s classic 1966 “Batman” television series will be available in the popular 1:24 scale in an eye-catching candy pink colorway. Each quarter, Pink Slips will release a new chase vehicle from some of the world’s most popular IPs. The 2024 candy pink chase vehicles are already in development and include the iconic Ghostbusters Ecto-1 and Suki’s S2000 from the “Fast and Furious” franchise. 

“The success of the Pink Slips line right out of the gate has been greater than we had hoped for,” says Bill Simons, chief executive officer, Jada Toys. “Each vehicle embodies the latest trends in car culture and our team strives to keep the lineup fresh. The introduction of the entertainment vehicles will continue to add newness to the lineup and give collectors even more of what they’re looking for from their favorite brands.” 

Jada Toys has been in the world of die-cast for decades, amassing a devoted following of over 100,000 fans on social media. The brand remains a regular favorite at some of the world's largest car shows and conventions. In July, Jada Toys hosted its first car culture event, Homecoming, in Costa Mesa, Calif., with over 100 show cars on-site and almost 4,000 car enthusiasts, including industry experts and media personalities in attendance. Jada Toys debuted Pink Slips at Homecoming.