Hot Wheels Takes Action with Nitro Circus

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have teamed up for new initiatives aimed to inspire the next generation of action sports athletes.

The Hot Wheels Junior Series fueled by Nitro Circus will provide a platform for junior action sports athletes to showcase their skills while being mentored by current pros on the circuit. Nitro Circus’ deal will start with a run of events sponsored by Hot Wheels, open to athletes 16 and under, across skate, BMX and scooter competitions.

“We’re thrilled to have the Nitro Circus brand partner with a global pioneering brand like Hot Wheels,” says Brett Clark, chief commercial officer, Nitro Circus. “They’ve provided a great platform for aspiring action sports athletes, and through this partnership, we plan to take this to the next level by providing the preeminent junior action sports events across the globe for all levels of participants.”