“The Hoonigan partnership represents continuous improvement and investment in our portfolio to maximize and match physical consumer demand with innovators like Hoonigan,” says Saul Wolhendler, chief executive officer, Flybar. “We will be giving Hoonigan fans (and car-culture fans) true authenticity and play value that will create smiles that will last a lifetime.”
The Hoonigan Flybar license was secured by The Brand Liaison as exclusive licensing agent for Hoonigan, and its brands, Hoonigan, Gymkhana, Climbkhana and Terrakhana.
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