Hoonigan Taps Flybar for Master Toy License

Flybar has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products including radio-control vehicles, ride-ons and playsets. The first collection is being offered to all channels of wholesale distribution and is set to hit retail in spring 2023.   

“The Hoonigan partnership represents continuous improvement and investment in our portfolio to maximize and match physical consumer demand with innovators like Hoonigan,” says Saul Wolhendler, chief executive officer, Flybar. “We will be giving Hoonigan fans (and car-culture fans) true authenticity and play value that will create smiles that will last a lifetime.” 

The Hoonigan Flybar license was secured by The Brand Liaison as exclusive licensing agent for Hoonigan, and its brands, Hoonigan, Gymkhana, Climbkhana and Terrakhana.