Holiday Hill Farm and GUND Reveal Spookley Plush Line

Toy brand announces new toys ahead of Halloween.

August 11, 2023

Spookley the Square Pumpkin plushGUND, Holiday Hill Farm

Holiday Hill Farm, home of Spookley the Square Pumpkin, and plush toy creator-owned GUND, owned by

, have revealed a new plush line, set to hit the shelves of major retailers this fall. The initial lineup features two sizes of Spookley, including three-inch and six-inch.

“GUND went above and beyond to bring Spookley to life as a soft and cuddly plush pal with unmatched quality that is perfect for our fans, kids and collectors alike,” says Aaron Burakoff, head, partnerships, Holiday Hill Farm.

GUND, which entered into a multiyear plush licensing agreement with Holiday Hill Farm in 2022, will create and distribute premium plush in all sizes based on the Holiday Hill Farm characters, including Spookley, Mistletoe and the Christmas Kittens, JellyBean the Easter Chick and other characters from Holiday Hill Farm books and movies.

“We are excited to deliver to Holiday Hill Farm fans an adorable plush version of the beloved character Spookley, featuring our signature high-quality materials

and embroidered details that truly capture his loveable wide-eyed smile,” says Adam Hyman, vice president, marketing and global business unit lead for plush, Spin Master.