Heathside Trading Inks Agreement with ‘Molang’ for Toys, Collectibles, Gifts

Heathside Trading has announced it has established an agreement with Millimages to become a licensee for “Molang” in the U.K., Europe and the U.S.

The “Molang” licensed line, which will launch in Q3 2024 through selected retail partners, will include a variety of toys, collectibles and gifts.

“We are so thrilled to be working with Millimages and bRand-Ward on this series of ‘Molang’ pop-culture and gifting products,” says Darren Epstein, new products manager, Heathside Trading. “As big fans of the brand, we are excited to offer new ranges of products under our Khadou brand.”

“We are thrilled to announce our partnership with Heathside and develop a huge range of ‘Molang’s’ products with them across the U.K., Europe and the USA,” says Alexandra Algard-Mikanowski, licensing and merchandising director, Millimages. “Together, our shared goal is to develop cute products and expand the kidult toys, collectibles and gifting areas for ‘Molang.’”

The agreement was brokered by Kirsty Guthrie, of KJG, for bRand-Ward Service.