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Hasbro Unveils ‘Peppa Pig’ Audio Stories

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After the success of the “Peppa Pig” album, Peppa is branching out into audio stories.

Hasbro has shared plans to release a series of brand-new “Peppa Pig” audio stories across multiple digital streaming platforms globally including Amazon Prime, Apple Music, Spotify and more beginning Nov. 23. 

For the first time, families will have the opportunity to enjoy a range of 10 “Peppa Pig” audio stories narrated by John Sparkes and based on some of the most popular episodes from the animated TV series. They will be available in English language only and will launch in batches of two every two weeks. Titles include “George’s New Dinosaur,” “Shake,” “Rattle & Bang,” “Mr. Bull’s New Road,” “Whistling,” “Nursery Rhymes,” “Secret Club,” “Pirate Treasure,” “Grandpa Pig’s Greenhouse,” “Noisy Night” and “Bedtime Story.”

“We want to be wherever our fans are with great content and our move into audio-first content reflects that,” says Esra Cafer, senior vice president, global brand management, eOne. “What we’re really excited about is just how good these stories are. They capture all the values, storytelling and humor of our brilliant show to give our listeners a wonderfully immersive audio story experience – we can’t wait for Peppa fans to discover them.”

The launch will be supported by an extensive marketing campaign across social and digital media including the brand’s own high-reach digital channels.

This latest deal follows the success of the brand’s first digital music album release, “Peppa Pig: My First Album,” in July 2019, which has hit more than 24 million streams worldwide and inspired a licensing range for teens in Urban Outfitters this fall in the U.S.

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