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Purchase of D&D Beyond to add nearly 10 million players to digital tabletop – the fastest-growing DUNGEONS & DRAGONS category.
April 14, 2022
Hasbro has announced it is acquiring D&D Beyond, digital toolset and game companion for the company’s groundbreaking fantasy franchise, DUNGEONS & DRAGONS, from Fandom. Fandom, one of the world’s largest fan platform, has owned and operated D&D Beyond since 2019 and has grown the direct-to-consumer business to be the leading role-playing game (RPG) digital toolset on the market with close to 10 million registered users.
The strategic acquisition, for $146.3 million in cash, will strengthen Hasbro’s capabilities in the fast-growing digital tabletop category while also adding veteran talents to the Wizards of the Coast team and accelerating efforts to deliver exceptional experiences for fans across all platforms.
Since 2017, D&D Beyond has helped to power DUNGEONS & DRAGONS tabletop play and deliver the brand's eighth consecutive year of growth in 2021. Over the last three years, the royalty paid to Hasbro by D&D Beyond has represented a significant contribution to the fastest-growing source of revenue for the game. The strategic acquisition of D&D Beyond will deliver a direct relationship with fans, providing valuable, data-driven insights to unlock opportunities for growth in new product development, live services and tools and regional expansions.
“The acquisition of D&D Beyond will accelerate our progress in both gaming and direct-to-consumer, two priority areas of growth for Hasbro, providing immediate access to a loyal, growing player base,” says Chris Cocks, chief executive officer, Hasbro. “Hasbro’s gaming portfolio is among the largest and most profitable in the industry, and we continue to make strategic investments to grow our brands, including in digital.”
“This is the perfect next step for the talented D&D Beyond team, who built a transformative digital product that engaged and delighted millions of D&D fans around the world,” says Perkins Miller, chief executive officer, Fandom. “We can't wait to see what this team will do next as an integral part of the D&D franchise, and I look forward to investing in more brands and products to super serve Fandom’s 300 million+ global fans.”
“D&D Beyond has been one of our most valuable partners in the digital space for the past six years and we’re excited to bring their best-in-class talent onto our team,” says Cynthia Williams, president, Wizards of the Coast and Digital Gaming. “The team at D&D Beyond has built an incredible digital platform, and together we will deliver the best-possible DUNGEONS & DRAGONS experience for players around the world.”
Read more about:Hasbro
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