Hasbro Teams with Build-A-Bear | License Global

Hasbro Teams with Build-A-Bear


Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.

Beginning Monday, fans will have the chance to create their own personalized plush versions of Pinkie Pie and Rainbow Dash at Build-A-Bear Workshop stores across North America and online.

“We know our guests from all generations love the My Little Pony characters, and we are thrilled to be teaming up with Hasbro to bring Pinkie Pie and Rainbow Dash to Build-A-Bear Workshop,” says Maxine Clark, founder and chief executive bear, Build-A-Bear Workshop. “Moms remember this brand from childhood and now they can share the nostalgia, friendship and fun with their own kids.”

Build-A-Bear Workshop will celebrate the launch of the new offering with special events at stores across the U.S. throughout the first week off April. Guests will be encouraged to dress up in My Little Pony fashions, can take a pony personality quiz, recite the pony promise and learn how to style their new pony’s hair with a special hair care brochure.