Hasbro Posts Revenue Increase in 2017

Despite a decline in Q4 revenue, the toy brand showed full-year financial growth.

NORTH AMERICA–Hasbro has revealed that its financial results for the full-year 2017 increased by 4 percent to $5.21 billion, compared to $5.02 billion in 2016.

Revenue grew for Hasbro in all major operating segments:

The full-year 2017 net revenues include $79.2 million impact from foreign exchange. Other notes from the toy company’s financial results include:

“Hasbro’s global team’s execution of our brand blueprint drove revenue gains in franchise brands, Hasbro gaming and emering brands, including immersive brand experiences across consumer products and digital gaming,” says Brian Goldner, chairman and chief executive officer, Hasbro. “Our strong performance ranked Hasbro No. 1 across the G11 markets for the full-year 2017. In the fourth quarter, Hasbro franchise brand revenues increased 11 percent. However, overall consumer demand slowed in November and December both for the industry and for Hasbro. A decline in partner brands and Europe revenues resulted in us not meeting our fourth quarter revenue expectations. Looking ahead, our innovative lines are supported by robust storytelling and digital initiatives that position us well for 2018 and beyond.”