Under the terms of the deal, Imagine will co-conceptualize, build, create and operate the resort.
The destination will feature themed rooms, indoor water attractions, entertainment and food and beverage offerings that center around Hasbro’s portfolio of brands including My Little Pony, Nerf, Monopoly, Mr. Potato Head, Candyland, Hungry Hungry Hippos, Magic: The Gathering and more.
“We are thrilled to work with Imagine’s deeply experienced leadership team to bring Hasbro brands to life in exciting new ways,” says Casey Collins, senior vice president, consumer products, Hasbro. “Our goal is to bring engaging brand experiences to audiences everywhere, and we are confident that Imagine’s new resort and water park will provide families with a memorable, one-of-a-kind experience.” The Hasbro-themed resort and indoor water park is set to open by 2022.
The location has yet to be announced.