Hasbro Names U.K. Licensing Director

Hasbro has announced that Holly Oldham has been appointed as licensing director for its U.K. team.

Oldham will manage both the category team as well as the retail franchise team to continue to build strategic relationships with licensees. Oldham will report to Foye Pascoe, general manager, U.K. and Ireland, Hasbro.

“We’re delighted for Holly to join us at Hasbro. Her experience working in the industry will allow her to be able to take the UK Licensing team to the next level as we continue to develop our franchise brands and build strong relationships with our licensing partners,” says Katherine Buckland, senior licensing director, Hasbro Europe.

Oldham joins Hasbro from Rubie’s Masquerade, where she was head of licensing, EMEA.