Hasbro, Marvel Bring Marvel Characters and Stories to Magic: The Gathering

Hasbro expands its strong relationship with Marvel through its best-selling trading card game with multiyear, multi-set deal.

License Global

October 24, 2023

1 Min Read
Magic: The Gathering logo.
Magic: The Gathering logo. Hasbro

Hasbro has announced an expansion of its long-standing relationship with Marvel. Hasbro and Marvel will develop collectible products and tentpole sets for the best-selling trading card game, Magic: The Gathering. The first tentpole Magic set based on Marvel’s characters and stories will appear globally in 2025, with additional sets for multigenerational fans to collect and play. 

Hasbro will continue to bring new ways for consumers to express their Marvel fandom through the collection of Magic: The Gathering Universes Beyond crossover products.  

“We are extremely proud to collaborate with Marvel to bring its iconic characters to fans around the world in new ways,” says Cynthia Williams, president, Wizards of the Coast and Hasbro Digital Gaming. “These tentpole sets will build on the tradition of incorporating beloved fan-favorite characters and elements from world-class brands into Magic: The Gathering.” 

“Trading cards have always been a part of Marvel’s DNA, so this collaboration takes that experience to a whole new level,” says Dan Buckley, president, Marvel Comics and Franchise. “With the depth that our storytelling and characters bring to the table, we can’t wait for fans to see how the Marvel Universe translates seamlessly into gameplay within these Magic: The Gathering products and sets for years to come.” 

Related:‘Magic: The Gathering’ Teases ‘Lord Of The Rings: Tales Of Middle-Earth’ Cards

This team-up with Marvel builds on the inclusion of other brands to join the growing list of Universes Beyond crossover products for Magic: The Gathering. 

Watch: Collaboration Announcement ...

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like