October 24, 2023
Hasbro has announced an expansion of its long-standing relationship with Marvel. Hasbro and Marvel will develop collectible products and tentpole sets for the best-selling trading card game, Magic: The Gathering. The first tentpole Magic set based on Marvel’s characters and stories will appear globally in 2025, with additional sets for multigenerational fans to collect and play.
Hasbro will continue to bring new ways for consumers to express their Marvel fandom through the collection of Magic: The Gathering Universes Beyond crossover products.
“We are extremely proud to collaborate with Marvel to bring its iconic characters to fans around the world in new ways,” says Cynthia Williams, president, Wizards of the Coast and Hasbro Digital Gaming. “These tentpole sets will build on the tradition of incorporating beloved fan-favorite characters and elements from world-class brands into Magic: The Gathering.”
“Trading cards have always been a part of Marvel’s DNA, so this collaboration takes that experience to a whole new level,” says Dan Buckley, president, Marvel Comics and Franchise. “With the depth that our storytelling and characters bring to the table, we can’t wait for fans to see how the Marvel Universe translates seamlessly into gameplay within these Magic: The Gathering products and sets for years to come.”
This team-up with Marvel builds on the inclusion of other brands to join the growing list of Universes Beyond crossover products for Magic: The Gathering.
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