Hasbro Makes Tracks with Hungry Hungry Hippo Ride

Hasbro has inked a deal with Kid Trax, a Dorel Industries subsidiary, for a ride-on version of its Hungry Hungry Hippos game.

The Hungry Hungry Hippos ride-on by Kid Trax offers foot-powered operation and is themed around the original green game mascot, Home Hippo. The toy is packaged with seven play balls and can be used both indoors and outdoors.

"The Hungry Hungry Hippos ride-on by Kid Trax is the first foot-powered toy from Kid Trax and allows even younger kids the chance to play," says Milissa Rick, senior director, marketing, Schwinn, Mongoose and Kid Trax. "This is also a completely different spin in the ride-on category; the toy is focused on snatching up as many of the toy balls as possible, just like the game."

The Hungry Hungry Hippos ride-on by Kid Trax is available now at Walmart stores nationwide and online at Walmart.com.