Sponsored By

Hasbro Makes Tracks with Hungry Hungry Hippo Ride

Hasbro has inked a deal with Kid Trax, a Dorel Industries subsidiary, for a ride-on version of its Hungry Hungry Hippos game.

License Global

August 24, 2018

1 Min Read

Hasbro has inked a deal with Kid Trax, a Dorel Industries subsidiary, for a ride-on version of its Hungry Hungry Hippos game.

The Hungry Hungry Hippos ride-on by Kid Trax offers foot-powered operation and is themed around the original green game mascot, Home Hippo. The toy is packaged with seven play balls and can be used both indoors and outdoors.

"The Hungry Hungry Hippos ride-on by Kid Trax is the first foot-powered toy from Kid Trax and allows even younger kids the chance to play," says Milissa Rick, senior director, marketing, Schwinn, Mongoose and Kid Trax. "This is also a completely different spin in the ride-on category; the toy is focused on snatching up as many of the toy balls as possible, just like the game."

The Hungry Hungry Hippos ride-on by Kid Trax is available now at Walmart stores nationwide and online at Walmart.com.

Read more about:

Hasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like