Hasbro Applies 3D Tech to Toys

Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters– Captain America or Iron Man.

The initiative will let fans create a customized, one-of-a-kind action figure through an in-store experience developed in conjunction with Disney Consumer Products’ Marvel Super Hero September celebration.

The Super Awesome Me experience will launch at 10 Walmart and two Sam’s Club locations from today to Sept. 28.

“With 3D printing, we’re now able to provide fans of Marvel Super Heroes for the first time ever with this very unique opportunity to create a one-of-a-kind action figure featuring their own likeness,” says John Frascotti, chief marketing officer, Hasbro. “By partnering with Walmart, Disney and 3DPlusMe, we’re delivering to consumers a totally personalized product experience.”

Fan can visit an in-store scanning station where a 3D face scanner will capture their likeness to create a 3D model that will be used on a personalized, 12-inch action figure. The Super Awesome Me figure features a traditional articulated plastic action figure body and a full color 3D printed head. Approximate retail price will be $45 and the figure will be available for pick up or can be shipped in four weeks.

“Our Marvel Super Hero September campaign encourages consumers to Power Up Like a Super Hero and through the innovation of 3D printing, Super Awesome Me allows them to become one of two popular Marvel Super Heroes,” says Isabella Lahoud, vice president of licensing, Marvel, DCP. “We are thrilled to team with Hasbro along with 3DPlusMe to offer this cutting edge and exclusive opportunity to fans of all ages."