Hasbro Announces Plans for Festival of Licensing

Toy and entertainment powerhouse Hasbro is joining the Festival of Licensing virtual event and will present opportunities across its portfolio of brands which includes NERF, My Little Pony, Playdoh, Monopoly, Transformers and Power Rangers as well as newly acquired eOne preschool properties “Peppa Pig,” “PJ Masks” and “Ricky Zoom.”

Milestone anniversaries, including the 35^th anniversary of Transformers in 2021 and the 85^th anniversary of Monopoly commencing in Q4 2020, give cause for timely celebrations that will be leveraged via collaborations, consumer promotions and retail activations.

NERF will lead the presentation slate, with the property on pace for expansion across multiple categories. The NERF franchise will benefit from significant above the line investment in 2021 with soon-to-be-revealed experiential marketing initiatives set to bring the brand to life like never before.

The pony world of Equestria is expanding to introduce a new generation of ponies to a new generation of fans. Fall in love with My Little Pony all over again when the all-new, computer-animated theatrical feature hits theaters everywhere in September 2021.

It’s still “Go Go Power Rangers” in 2021 as season 28 of the show debuts. “Power Rangers: Dino Fury” journeys back to the core roots of the brand with the action being led by the original five rangers. The popularity of the show is driven by Hasbro’s commitment to new content as well as the vast back catalog, which is streamed on Netflix and continually accessed by a vast worldwide audience.

A new global brand theme for “Peppa Pig” entitled “Peppa's Adventures” will kick off in 2021 in celebration of all the places that Peppa, her family and her friends have visited since the show began. With trips to the U.S. lined up in the future, combined with existing content, “Peppa’s Adventures” is a great way for fans to explore and discover the world around them.

Brand new series premieres will be rolling out for “Ricky Zoom” throughout the year. Excitement for the expansion of the brand’s consumer products program, which is driven by the strength and reach of broadcast partners across the region, will follow the phased rollout of toys in all key markets in 2020, as secondary categories will be available beginning in SS21.

A robust plan is in place for “PJ Masks,” which will be boosted by series 4, set to launch in Q4 2020, the Disney+ rollout across multiple territories and the series 5 global launch in 2021. In a first for the company, Hasbro will launch its first toy range for the brand with a core range of exciting new products hitting retail in AW21.

You can read more about Hasbro’s recent licensing endeavors in the August 2020 issue of License Global here. To see Hasbro’s newest offerings, register for the Festival of Licensing virtual event here.