Hasbro and Babybel Revamp Candy Land

Babybel is introducing Babybel Goodness Land from the makers of Candy Land. Created in partnership with toy and game company, Hasbro, Babybel Goodness Land hopes to help parents build connections and bring goodness to both play time and snack time. 

“As schedules quickly fill up and families get back into school routines, time with our kids is even more valuable, so we want to help parents turn even snack time into a moment to connect,” says Melanie Nemoy, brand director, Babybel. “Candy Land and Babybel are both staples of childhood for so many parents, and we’re thrilled to bring the two together for a snack time game the whole family is sure to love with Babybel Goodness Land.” 

Through Oct. 4, Babybel fans can visit BabybelGoodnessLand.com to enter for a chance to win the limited-edition Babybel Goodness Land game.