The new adventure game, based on the Marvel Universe, combines micro-collectible characters, cards and gaming, allowing kids to battle against Thanos in game play unleashed through a battle ball. Each battle ball contains a surprise of two Marvel collectible characters, hero cards, battle cards and pair of dice. Players can collect Marvel micro heroes ranging from Iron Man, Captain Marvel and Groot, as well as characters like Valkyrie Gamora and Throg.
“We are thrilled that Marvel has chosen to expand the Funko collaboration to engage their younger fans with a new category of products and animation collaboration,” says Brian Mariotti, chief executive officer, Funko. “Funko enters the toy aisle for the first time with a product offering of tremendous value. In addition to two micro-collectible characters inside the battle ball, the child can battle independently
New “Marvel Battleworld” short-form animated content will be available across multiple platforms, including Disney XD, Marvel HQ, YouTube and more. Created by Funko Animation Studios in collaboration with Marvel, this series will introduce children to a new plan by villain Thanos to trap Marvel heroes in “Battleworld.”
“‘Battleworld’ offers kids a completely new way to play and interact with the Marvel brand and universe of characters they know and love,” says Paul Gitter, senior vice president, Marvel Licensing. “The innovative tabletop gaming plus action-packed storytelling gives kids an immersive experience that’s fresh for the Marvel Brand.”
The line will be first to market at Target stores nationwide in June.
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